Mail Boxes Etc.: Discover the Master Franchise Opportunity and International Development Strategy
Discover how Mail Boxes Etc. develops its international network through master franchising, with training, operational support and a proven business model.
How does Mail Boxes Etc. (MBE) develop its international network, and what opportunities does its Master Franchise model offer to entrepreneurs? In this video, Giuseppe Bergonzi, responsible for MBE's international development, explains the company's expansion strategy, its business concept and the role of its Master Licensees.
Through a guided tour of the MBE centre in El Prat, near Barcelona Airport, viewers discover the company's range of services, including packing and shipping, logistics, printing, marketing solutions and domiciliation services. The video also highlights the different customer segments served by the network, from individuals and professionals to small businesses and SMEs.
Understanding the Mail Boxes Etc. Master Franchise Model
MBE's international expansion is based on a country-by-country Master Licence Agreement. Under this model, the Master Licensee receives the right to use the brand and business concept to develop the network in their territory, drawing on their local market knowledge and entrepreneurial experience.
The Master Licensee has three main responsibilities: opening and operating successful pilot stores, recruiting new franchisees and supporting them in developing their businesses and reaching profitability.
To support this development, Mail Boxes Etc. provides its partners with its business know-how, comprehensive training and ongoing operational assistance. The video also outlines the profile of the ideal candidate: an entrepreneur or experienced senior manager with a strong work ethic, a long-term investment perspective and a genuine interest in business development.
For entrepreneurs and investors considering an opportunity in the Middle East franchise market, this presentation offers an insight into how an established international service network structures its expansion and supports its Master Franchise partners.